March 03, 2014
HCA Midwest Health System, Kansas City’s largest healthcare provider and private sector employer, today announces it has named Ashlee N. Peterson as Vice President Marketing and Public Relations. Peterson, who will be headquartered in the Kansas City Division office, assumes responsibilities of marketing, communications and public relations efforts for HCA hospitals, outpatient centers, clinics, physician practices, surgery centers and an array of other services in the Kansas City, Louisiana and Mississippi markets.
Peterson is a highly regarded healthcare marketing professional and effective leader and is no stranger to HCA’s mission and culture. From 2005 through 2011 she served at Menorah Medical Center as Director of Marketing, Public Relations and Business Development and as Director of Marketing and Media at Sunrise Hospital/Sunrise Children’s Hospital in Las Vegas.
Since March 2011, Peterson served as Senior Director of Marketing at a Kansas City healthcare system. She led the marketing efforts for a high-profile expansion and executed many measurable physician, hospital and service line marketing programs, among other accomplishments.
“We are pleased to welcome Ashlee back to the HCA Midwest Health System family,” says M.L. Lagarde III, President, HCA Midwest Health System. “She brings a well-established reputation for developing effective and innovative marketing and communications strategies in the highly competitive healthcare sector.”
“It is an honor to rejoin such an incredible team and be charged with helping develop and share information that consumers will use to make important healthcare decisions for themselves and their families,” says Peterson. “I look forward to continuing to build relationships and support the communities served by our hospitals and healthcare providers.”
Peterson earned a degree in communications at the University of Missouri-Columbia and an MBA at Baker University in Kansas City.